Businesses suffer from peaks and valleys. One minute the sales are almost too much to handle, and the next there are nothing but the scraps on which to feed. Sadly, it’s the life of an entrepreneur and something you’ll have to get used to if you want to succeed.

Over the last few months, a lot of places throughout the world have had their privacy laws shaken up. With GDPR in Europe, along with data breaches from companies like Facebook, everyone is more on edge than ever when it comes to their personal information. In marketing, this can present some issues.

For marketing professionals, there is no excuse not to embrace the full potential of Google – especially when most of its services are completely free. Can you make Google work harder for you? Yes, you can, by automating it. Here’s how it’s done.