Want to spend far less money on your marketing? She’s got you. A recent report from the American Association of Advertising Agencies found that 56% of consumers said they like learning how global brands are helping their communities during the coronavirus pandemic and 43% of consumers find it reassuring to hear from these companies.

When considering outsourcing a CMO, think “renting” instead of “hiring” her. This contractual relationship is considered to have less of a long-term commitment associated with it.

It’s understandable that you want to do some things by yourself if you’re a business owner. However, sometimes you just need to hold your hands up and accept that some things are beyond your control–like marketing.

No matter what kind of business you are thinking of starting, you will probably find that it is a real challenge getting things going in the early days. Starting up a business is always going to be particularly stressful if you have never done it before.